Retail traffic analytics

Data on the movement of people help you make informed decisions about the development of your business

Data on the movement of people help you make informed decisions about the development of your business

Any business with a physical sales facility should be aware of customer traffic to see more clearly how its business is going. Whether it's a shopping mall, a chain, a sports center, a gallery, a library, a museum, a bank, an airport, a healthcare facility, a restaurant, or more, traffic data will help you make informed decisions about your business.

Large area counting and tracking

The ability to connect different sensors in a multi-sensor environment makes it possible to monitor the number of people and their subsequent movement in large areas. Using a simple configuration, we connect together to create a 3D sensor and the covered area is displayed in a continuous image. This facilitates the precise counting of people at wide entrance and exit doors, when one sensor cannot cover the entire area.
Large area counting and tracking
Customer journey

Customer journey

Physical stores have the difficult task of competing with online stores, which easily learn the habits and interests of their customers. That's why it's important for physical stores to have a traffic tracking system. The data from the real-time analysis systems in the store offer information about the behavioral habits and the movement of the customers. This allows to understand how customers navigate in a store and on this basis to make adequate changes in the environment, leading to higher sales.

Full area tracking & in-store analytics

The single solution that we at OmniChannel offer gives you a significant advantage over the others:
 
  • You know how many people enter the store and how many leave it; how many of those who entered make a purchase.
  • You know exactly how many customers you have - the system recognizes and excludes from the statistics the personnel and security guards.
  • You also receive data on how many of the people passing by the site go inside.
  • Once you know what the busy hours are on site, you can optimize staff performance.
  • If you are planning to open a store, with our system you can check how popular a location is and how many people pass by.
  • Beyond traditional shops and sites - our cameras measure the flow of people around the entire stand / site, no matter how big it is. If the site is of the pavilion type, our system can be moved with it.
  • Counting and tracking larger areas by connecting different sensors in a multisensor environment. This facilitates the precise counting of people at wide entrance and exit doors, where one sensor cannot cover the entire area.
  • In addition to retail, our solutions can also be used in customer service offices at airports and train stations, hotels and entertainment venues.
Full area tracking & in-store analytics
Number of people, time of stay and monitoring of the maximum number of visitors

Number of people, time of stay and monitoring of the maximum number of visitors

The key to understanding the behavior of customers in the store is in the latest technology for counting and tracking the movement of people in retail outlets. Precise system allows the use of counting lines and analytical areas in retail outlets. The number of people entering the store is calculated, what part they make a purchase, "cold" and "hot" points are determined in the site, where more people stay. A complete analysis of the "path" of the client is made, automatic detection of queues, their measurement and determination of "queue time" are performed. All this is fully compliant with the requirements of the GDPR. These are extremely useful tools for staff planning and optimization of various operational processes, such as the placement of certain products.

Solutions

Display

Display

Professional displays for visualisation and content management systems
Human Centric Lightening

Human Centric Lightening

Color temperature control
HDMI distribution

HDMI distribution

Market-leading HDBaseT matrix solutions
RFID tracking

RFID tracking

Improving the customer experience and optimising business processes in stores and other premises
LED displays

LED displays

LED screens provide the opportunity to convey your message in a modern way that will appeal to and engage your target audience
QMS

QMS

Queue Management System
Noice management

Noice management

Possibility to determine the noise level in the premises
Face-mask-detection

Face-mask-detection

Check if a visitor is wearing a face mask or not
Products
Samsung QM55R 55 inch Digital signage

Samsung QM55R 55 inch Digital signage

55 inch professional display with OmniChannel built-in content management system. Suitable for 24/7 use in offices, retail outlets, lounges, meeting rooms.

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Philips 55BDL4051T 55 inch Digital signage

Philips 55BDL4051T 55 inch Digital signage

Professional Display 55 inch with touch functionality Engage them Inspire collaboration. Deliver information. This responsive Philips Multi-Touch Professional Full HD Display is ideal for multi-finger, multi-user applications, from wayfinding to presentations. Up to 10 touch points can be active at once

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Samsung QM75R 75 inch Digital signage

Samsung QM75R 75 inch Digital signage

75 inch professional display with OmniChannel built-in content management system. Suitable for 24/7 use in offices, retail outlets, lounges, meeting rooms.

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LG 55SL5E-H 55 inch Digital signage

LG 55SL5E-H 55 inch Digital signage

Professional display 55 inch Brightness(Typ.): 427 cd/m² Bezel : 11.9 mm (T/L/R), 18.0 mm (B) Depth : 54 mm Interface : HDMI(2)/ DVI-D/ RGB/ USB/ RJ45/ RS232C/ Audio/ IR Built-in Speaker(10W+10W) Haze 28%, EMC Class "B"

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